Objectives and Key Results

Objectives and Key Results (OKR) are important for any serious entrepreneur and business owner. OKR is not a new concept. It was invented by the giant tech company Intel and was popularised by John Doerr, who worked for the company in the 1970s. He later became a...

5 Critical Steps to Keyword Research

Keyword research is an important part of your SEO strategy. Before you can start injecting targeted keywords or key phrases into your content, you have to conduct research to see which keywords are high-volume and have low search difficulty. In this primer,...

The Importance of SEO Backlinks

Creating internal and outbound links within your website’s content, and attaining backlinks to your website from outside sources are some of the most essential processes in SEO optimisation. The term “backlink” is so ubiquitous in the SEO field that...
5 Steps to Writing Optimised Content for SEO

5 Steps to Writing Optimised Content for SEO

The foundation of SEO strategy is content. If you have minimal content, or none at all, it would be quite difficult to rank high in SERPs (Search Engine Results Pages). After all, the content on your site–whether it’s copywriting on a page or content on your...