It can be hard to argue that receiving emails now feels overwhelming.

With over 100 billion emails sent worldwide every single day, it’s no wonder we’re inundated with emails and send them straight to the Trash folder. But the truth is that we don’t hate all email – only the ones we don’t want to read.

Email is not Dead

The fact that there are millions of emails being sent worldwide is proof that the technology isn’t dead. With companies still investing in email, it only means that sales, opportunities and quality leads can still be generated through it, as long as you’re doing it effectively.

Just this year, statistics on emails have been published that prove that it is still a viable and effective marketing tool for businesses:

  • Email is still the leading source of analytics data for many marketers, with 41% putting  their email marketing performance data to use. (Source)
  • Email is still the main means of lead generation for 89% of marketers. (Source)
  • Email marketing technology is used by 82% of B2B and B2C companies. (Source)

For small to medium-sized businesses, email is perhaps the most accessible tool for marketing. It’s easy to reach your customers wherever they are, without spending a ton.

Not convinced yet? Here are 5 good reasons to start, or stick with, email marketing:

1. Email makes it easier to reach people, especially via mobile. 

About 53% of emails are opened on mobile devices. For Gmail users, this number goes higher to 75%. (Source) By contrast, SMS is not as popular, and may often cost the customer. Compared to social media, emails stay more visible to users and is less dependent on timing. It is also better at articulating a marketing message, due to unlimited number of words.

2. Email brings together all other marketing strategies

Among all other marketing tools, it’s email that’s easiest to use when communicating pertinent information:

  • Bloggers can use it to alert or inform subscribers about their latest posts.
  • Business can alert customers about an upcoming sale or an approaching deadline on an offer.
  • Educators can use it to alert students about a webinar that’s about to start.

3. Email offers a great return on investment.

Email marketing is affordable, with programs like Mailchimp having free plans on offer. This means that should a campaign not work, the marketer isn’t in deep trouble, compared to tools with higher spend like Google Ads, direct mail or print advertising.

4. People like to stay up to date 

This is especially important if you’re in the retail or e-commerce business. Customers signed up for your newsletter likely because they want to be informed about sales, limited offers and coupons in a timely fashion. As a matter of fact, discounts and coupons are what drive sales online. These days, many people are also into e-learning, through mini email courses from subject experts. These create a win-win for both businesses and consumers.

5. Email Marketing is easy to learn

Best of all, email interface is easy to learn and apply, and is simple enough for small business owners to start with, while they are building their business.