Transform your marketing with our expert automation agency, streamlining processes for business success.
Academy and Strategy Expert
Marketing automation refers to software and online tools designed to more effectively market on multiple channels online and automate repetitive tasks. An example would be an email marketing campaign that can trigger a “journey” such as being directed to a funnel page.
Why is Marketing Automation important?
Components of Marketing Automation
We employ a wide range of Marketing Automation tools and techniques to increase your website’s traffic and simplify that process.
Email Marketing and User Journeys
An email journey is the use of automation to send out emails when your customer sets off specific triggers. We’ll set up a journey that targets subscribers exactly where they are and when they need the content you send.
Email Nurturing Sequences
We’ll set up a queued set of engaging emails that are sent to a prospect or lead from a marketing automation platform. This will be guided by a scheduled period of time after your prospects trigger the start of the sequence through specific actions.
Lead Capture and Validation
Although marketing techniques are sophisticated nowadays, it can generate some leads that have little or nothing to do with sales. We’ll employ lead validation to verify and score the quality of the leads you generate.
At Medium Marketing, we use Active Campaign and Leadshook as our main automation tools.
Data & Insights
We provide meaning to the numbers in the context of your strategy and business objectives.
We have started and grown businesses ourselves.
We’ve delivered strategies for businesses across the globe that has helped clients to raise over $50 million in capital.
We have managed marketing teams and multi-million dollar marketing budgets firsthand.
What are some of the features of a marketing automation platform?
How is a marketing automation tool different from a CRM?
Is my business ready for Marketing Automation?
Does Marketing Automation make sense for a small business in a niche market?
I already have Google Analytics. Do I really need more data?
Yes, you do! Google Analytics offers a macro perspective, useful for measuring campaign efficiency or website optimisation. On the other hand, Marketing automation analytics provides micro insights, such as the behaviour of particular customers, and can be automatically applied to marketing actions.