Fractional CMO
Benefit from an experienced, Strategic Head of Marketing to deliver a your strategic marketing plan and manage accelerated execution.
Strategic marketing rapid execution
Failing to plan, is planning to fail which is why we start with strategy with targets before moving to deliver with execution from our team of marketing specialists.
Why choose a Fractional CMO?
Simply put to get experienced marketing strategic direction with more investment in executing the strategy.
Traditionally, businesses hire a head of marketing which can be a $150k to $250k annual salary. In addition to this, the business will need to invest in advertising and execution which may mean hiring a marketing agency.
With a Fractional CMO, you are getting a part-time head of marketing at a fraction of the cost, which means you have more budget to invest in execution.
With other marketing agencies you get access to a team of specialists, however your account manager is often inexperienced. With Medium Marketing, your account manager is someone that has managed marketing functions, while having the commercial acumen to deliver data driven outcomes.
Components of Marketing Strategy
Where are you now?
This is the phase in the marketing strategy where you ask yourself some very important questions:
- What market are you really in?
- Who’s your competition?
- How do you stand out from the competition?
- Who’s your customer base?
Why are you in business?
Clearly define your purpose, your culture and the values that drive your business.
Where do you want to get to by what time?
How do you get there?
Creating a well-rounded strategy will get you to where you want to go.
We’ll develop, implement, and test various tactics especially for your project.
How do you define success?
What Business are you really in? Who's your competition?
How do you become brand leaders in this market?
Our Approach
Deeply Understand your Business
We dive deep to understand your business, brand identity and culture. We won’t just look under the hood – we speak to your customers. In many cases, we become your customer.
Data & Analytics
The key to any successful strategy is the data and analytics. This takes time to set up the data that measures the specific activities that drives success.
Strategic Plan with Targets
Successful marketing starts with strategy and that’s where we start with your business. This includes setting targets based on assumptions so we know where the end goal is.
Rapid Execution
Our rapid execution plan delivered by our team of marketing specialsits helps you move at pace. As our clients grow to trust the quaility of our work, we are empowered to move faster.
Why Medium?
Data & Insights
We provide meaning to the numbers in the context of your strategy and business objectives.
Commercial Acumen
We have started and grown businesses ourselves.
Strategic Approach
We’ve delivered strategies for businesses across the globe that has helped clients to raise over $50 million in capital.
Senior Strategic Account Managers
Your account manager is someone that has managed marketing teams and budgets.
FAQs
What is a marketing plan and why is it important?
A marketing plan defines marketing strategy for your business and contains a list of action to implement those strategic if you boil it down to its essence, marketing is about finding prospects and turning them into customers for your business. Marketing plan is the biggest process that delivers for the bottom line.
How do I start a marketing plan?
What’s a good marketing plan for small businesses?
Each small business is unique, so it’s best to let a marketing specialist conduct analysis and create strategies that are custom fit for your goals. Having said that, here are a few general tips:
- Create a Google My Business and Bing My Business directory listing for free.
- Create a website featuring your products and services.
- Use social media to share your website content.
- List your website in your industry directories.
- Use email newsletters to improve lifetime value from your customers.