SEO and Site Content

Driving Awareness of a recently launched Art Gallery

Brief

Thomgallery is one of the newest art galleries in Byron Bay. As a result, they were not easy to find on Google when searching in keywords like “Art Galleries Byron Bay”. Medium Marketing was hired to help them grow their awareness and ranking on Google’s search engine.

  • Improve Google Ranking
  • Update Website and Messaging
  • Consistent Branding

 

 

Deliverables

The first focus was the website. When visiting the site for the first time, it was not clear who Thomgallery was. there was no budget to develop a new site, instead the content was completely refreshed,  images were updated and old, redundant information was removed. Once this was complete, we worked on SEO to improve rankings. As a result, we achieved backlinks on Byronbay.com, Tripadvisor and many other quality sites.

  • SEO
  • Branding
  • Existing Website Content Refresh

 

  • Branding 70% 70%
  • Awareness 90% 90%
  • Content 65% 65%
  • Strategy 87% 87%

Results

After just a month, Thomgallery was appearing on the top half of the first page for keywords like “Art Galleries Byron Bay”. In addition, they had a boost in traffic and leads through the site.