Organic and Paid Search

Driving Awareness and Sales through Search

Brief

The Print Company is a printing business that brings transparency and simplicity to their client’s printing requirements along with great service. They are competing against established printing businesses so growing awareness of their brand was a critical requirement. We know that when people need to find print related services they search on Google, so growing traffic and generating leads through SEO and SEM was the key objective.

 

Execution

We kicked off the project with on-site and off-site SEO to improve ranks. The first objective was the rank number one for their brand in case people have heard of them and are searching for them online. This was achieved within the first month. We then worked with The Print Co. to generate leads through SEM for key search terms and collaborated on their website UX to optimise conversion

 

  • SEO | SEM
  • Website UX
  • Conversion Rate Optimisation

 

  • SEO | SEM 95% 95%
  • Website UX and Design 60% 60%
  • Conversion Tracking 90% 90%
  • Conversion Optimisation 80% 80%

Results

The Print Company were generating leads each month through SEO and SEM activities to drive profitable business growth. In addition, we could see where people were dropping off in the conversion funnel to help us optimise performance.

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