TLA Worldwide
Case Study Adelaide Crows In Partnership with TLA Worldwide Adelaide Crows are one of the leading AFL Clubs in Australia. They drive revenue through memberships, tickets and
Despite strong organic performance, SEO lacked transparency at the leadership level. Organic search was the highest-performing digital channel in terms of cost per lead, however the organisation faced two critical issues:
Limited technical SEO understanding at the executive level, which made it difficult to prioritise and expand investment in organic initiatives.
An SEO team strong on execution but lacking commercial and strategic insight, which created a disconnect between technical work and business outcomes.
Medium Marketing, led by Dinesh as a Fractional SEO Lead, was brought in to bridge the gap between technical execution and strategic outcomes.
We began with a comprehensive audit across key university portals to benchmark organic performance, uncover gaps in technical SEO implementation, and identify weaknesses in analytics and attribution.
We developed a new SEO strategy aligned with key commercial objectives, shifting the focus from vanity metrics to meaningful outcomes like qualified leads and enrolments.
To support this, we built a cleaner, more accurate measurement plan that could connect SEO inputs to business results.
We recommended and helped implement Windsor.ai, a marketing attribution platform that allowed the team to understand multi-touch lead journeys and accurately assess SEO’s contribution compared to paid and direct channels.
We ran enablement workshops and coaching sessions with both leadership and the SEO team to:
Once clarity and capability were established, we moved into execution, working alongside the team to implement strategic recommendations, optimise high-performing content, and scale SEO in line with growth goals.
SEO became a central part of growth discussions, backed by data and a clear attribution model.
By shifting focus away from paid media and investing in owned channels, the organisation improved ROI and lowered cost per lead.
Teams across product, content, and SEO now work with greater alignment and commercial focus.
Leadership now has confidence in what’s working and where to invest further.
CEO, REAQUA (exclusive distributors of LORENTZ for Australia and NZ)
Head of Marketing
Head of Marketing
Head of Marketing
Case Study Adelaide Crows In Partnership with TLA Worldwide Adelaide Crows are one of the leading AFL Clubs in Australia. They drive revenue through memberships, tickets and
Medium Case Study The Print Company is based in Melbourne and has over 16 years of experience in the print industry. The Print Company staff
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