Medium Case Study


LORENTZ Solar Pumps is the world leader in manufacturing and supply of solar water pumping solutions. Their products are designed to efficiently and sustainably supply water for various applications, including agriculture, irrigation, and drinking water systems, by harnessing solar energy to power the pumps. With a strong focus on renewable energy and water management, LORENTZ Solar Pumps contributes to environmentally friendly and cost-effective solutions for water distribution in remote and off-grid areas across Australia and the globe. 

Memories SEO

Key Achievements

Sales Figures

We helped them to drive record sales.

Increased Rate

Increased conversion rate of their website.

SEO Performance

Improved rankings with SEO focused content.

Customer Challenge

Business had previously grown sales organically without any significant investment in marketing.

The Customer’s biggest challenges were low brand awareness compared to some of the other more established local competitors and lack of leads coming via their website.

Memories SEO and Leads

Medium Marketing Solution

We implemented the following:  


New website design that was optimised conversions of traffic into leads.


SEO framework which combined backlinks, technical SEO and content to drive rankings and organic website traffic.


Implemented marketing automation to respond to leads in real-time. 


Delivered an email marketing program that kept the business top of mind with their existing database.


Launched an eCommerce platform to drive direct to consumer sales which was the first for the business.



Grew organic traffic by 350% in less than 12 months (see below).


Grew organic website leads by 10x.


Established a strategic marketing direction for the business.


Helped launch the very first eCommerce platform for the business.

Memories Lead Generation

Client Testimonial

Star rating

“Medium Marketing delivered the strategic marketing foundations that helped to grow our brand awareness, leads and sales. During our time with Medium Marketing, we improved our marketing discipline, achieved record website traffic and grew our sales.”

Donald Fraser

CEO, REAQUA (exclusive distributors of LORENTZ for Australia and NZ)

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