LORENTZ Solar Pumps
Strategic Marketing
LORENTZ Solar Pumps is the world leader in manufacturing and supply of solar water pumping solutions for agricultural businesses across the world.
Key Results
Sales Growth
We helped them to drive record monthly sales via their retail and eCommerce channels.
Conversion Rates
Doubled the conversion rate of site traffic into qualified leads.
Rankings
Improved rankings for high intent keywords to the top of page 1 for the first time.
Challenge
Business had previously grown sales organically without any significant investment in marketing.
The Customer’s biggest challenges was low brand awareness compared to some of the other more established local competitors and lack of leads coming via their website.
Our Approach
New website design that was optimised conversions of traffic into leads.
SEO framework which combined backlinks, technical SEO and content to drive rankings and organic website traffic.
Implemented marketing automation to respond to leads in real-time.
Delivered an email marketing program that kept the business top of mind with their existing database.
Launched an eCommerce platform to drive direct to consumer sales which was the first for the business.
Results
Grew organic traffic by 350% in less than 12 months (see below).
Grew organic website leads by 10x.
Established a strategic marketing direction for the business.
Helped launch the very first eCommerce platform for the business.
Client Testimonial
“Medium Marketing delivered the strategic marketing foundations that helped to grow our brand awareness, leads and sales. During our time with Medium Marketing, we improved our marketing discipline, achieved record website traffic and grew our sales.”
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