Case Study
Adelaide Crows
In Partnership with TLA Worldwide
Adelaide Crows are one of the leading AFL Clubs in Australia. They drive revenue through memberships, tickets and merchandise.
Summary
Medium Marketing worked in partnership with TLA Worldwide to drive merchandise sales for the online store of Adelaide Crows called CROWmania.
TLA Worldwide is a leading sports marketing and talent management agency which works with some of the leading clubs in Australia. They create and execute solutions that leverage the sporting ecosystem and are there at every moment of the fan journey.
Sales Figures
Increased Rate
SEO Performance
Customer Challenge
Adelaide Crows was losing a significant share of online merch sales to other outlets such as Rebel Sport and AFL Footy Store.
Sales via these channels meant that revenue was not going back to the club.
Medium Marketing Solution
The focus was to increase our digital presence to dominate organic searches for keywords while also testing campaigns across a range of channels such as shopping ads, text ads, display and Meta.
SEO to drive sales through organic rankings.
Google and Meta Ads to drive sales.
Optimising website to drive conversions.
Analytics & tracking to monitor performance.
Results
74% increase in sales YoY.
$3 cost per sale.
#1 rankings for all major product categories.
In-depth insights of performance with benchmarks vs other clubs.
Client Testimonial
“The Crows and now Port online stores have come a long way during the time that Medium Marketing has worked with us. We have learnt a lot and with a 74% growth in sales YoY, we understand the importance of digital as a medium to grow our business.“
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