Winplex - Medium Marketing

Medium Case Study

Winplex is one of Australia’s leading suppliers of uPVC double glazed windows and doors. They use the latest German-engineered window and door systems and provide local installation based on the customers’ requirements and design preferences. Winplex reached out to Medium Marketing to drive leads and sales.

Key Achievements

Record Sales

We helped them to drive record sales with optimised Google Ads focusing on high intent search terms.

Increased Conversion Rate

Increased conversion rate of traffic into leads with a dedicated landing page with expert sales copy.

Top 3 Rankings

Achieved top 3 rankings for primary keywords in a competitive space when they were previously on page 2 or 3.

Customer Challenge

In a fiercely competitive market, Winplex had the objective of growing their leads and sales. Some of the key challenges they faced includes:

Very competitive industry online all competing for the top spot of Google rankings.

Their brand looked tired and they needed a major overhaul on their website design.

Needed a constant source of leads to support their new sales members.

Medium Marketing Solution

Successfully obtained high-quality leads on social media using high impact creatives.
Achieved a low cost per lead on Google Ads by focusing on high-intent keywords combined with a high converting dedicated landing page.
Improved keyword rankings through backlinks, website restructure, consistent and relevant blog content.
Designed and built their new website as well as branding which appeared on nationwide TV program The Block.

Results

Secured top 3 rankings for keywords such as “upvc double glazing”
Modernised their brand to incorporate their key point of difference being their German Design frames
Helped them to achieve record monthly sales from our Google Ads and Meta Ads campaign targeting highly relevant keywords and audiences in their target areas with messaging that strongly resonates.
Leveraged their brand assets from their appearance in the Block to significantly increase credibility and branding
Implement a CRM that helps to nurture leads as they are generated from the system.

Client Testimonial

“Medium Marketing helped us to achieve record sales via their focus on social media and Google Ads. Our website design was a major improvement from what we had previously and converted at a much higher rate. This was a completely different experience to what we’ve had with other agencies.”

Founding Director

Winplex Double Glazing

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