Medium Case Study
Winplex
Winplex is one of Australia’s leading suppliers of uPVC double glazed windows and doors. They use the latest German-engineered window and door systems and provide local installation based on the customers’ requirements and design preferences. Winplex reached out to Medium Marketing to drive leads and sales.
Key Achievements
Sales Figures
We helped them to drive record sales.
Increased Rate
Increased conversion rate of their website.
SEO Performance
Improved rankings with SEO focused content.
Customer Challenge
In a fiercely competitive market, Winplex had the objective of growing their leads and sales. Some of the key challenges they faced includes:
Very competitive industry online all competing for the top spot of Google rankings.
Their brand looked old and they needed a major overhaul on their website design.
Needed a constant source of leads to support their new sales members.
Medium Marketing Solution
Successfully obtained high-quality leads on social media using impactful creatives.
Achieved a low cost per lead on Google Ads by focusing on high-intent keywords.
Improved website rankings through consistent and relevant blog content.
Results
Memories had grown from 3,000 users to more than 377,000 across 195 countries.
Memories secured over $50 million in funding for its platform as a result of it’s growth.
Drove organic traffic from 5.5k users / month in Nov 2020 to almost 90k users in January 2023.
Reduced CPA from over $100 during launch to $15.
Implemented measurement framework for attribution which included:
-
- Attribution measurement for app using AppsFlyer
- Tealium Events Measurement
- Creating a data schema for data collection and reporting
- Building data visualisation to report on results
Client Testimonial
“Medium Marketing helped us to achieve record sales via their focus on social media and Google Ads. Our website design was a major improvement from what we had previously and converted at a much higher rate. This was a completely different experience to what we’ve had with other agencies.”
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