SEO Agency

Elevate your online presence with our SEO expertise. Drive organic traffic, climb search rankings, and outshine competitors.

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Digital Marketing Melbourne

Academy and Strategy Expert

Search Engine Optimisation (SEO) is a marketing process aimed at enhancing the quantity and quality of traffic to a website or landing page from search engines. SEO focuses on unpaid traffic rather than direct or paid traffic.

Why is SEO important?

SEO is crucial because it enhances the visibility of your website by ranking high in search engine results pages (SERPs). This translates to more traffic and increased opportunities to convert prospects into customers.

Components of SEO

We employ a wide range of SEO tools and techniques to increase your website’s traffic and simplify that process.

Backlinks

Backlinks are among the most effective SEO techniques. Some of our favourite methods include: Blogger outreach, Directory listings, Social bookmarking

Technical SEO

This entails optimising or adding meta descriptions and tags, H1 tags, internal/external links, website structure, and Google Search Console—among other techniques.

SEO Strategy

We start with keyword research and then develop a content plan around it.

Content

We create unique, user-focused content that is driven by our keyword research and your brand’s voice.

Why Medium?

Data Driven Marketing

We have a strength in working with marketing data, to drive personalised experiences for your customers.

Customer First Approach

We like to become our client’s customer to help us deliver a customer centric approach.

Business Owners

We have run our own businesses so understand the importance of spending to get a return. 

Expertise

We have managed marketing teams and multi-million dollar marketing budgets firsthand.

Our Approach

Comprehensive Audit

Audit

We start with an assessment of your site using tools like Ahrefs, Google Analytics, Screaming Frog and SE Ranking.
SEO Strategy
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SEO Strategy

This includes but not limited to keyword research and content planning.
Backlinks

Weekly Backlinks

Our team dedicates time each week to grow your domain authority.
Technical SEO

Technical SEO

We’ll look at the issues on the site audit and address these so your site is easily crawlable by Google.

FAQs

What does E-A-T mean in Search Engine Optimization?

E-A-T is an acronym that stands for “Expert,” “Authoritative” and “Trustworthy.” These are the essential characteristics Google looks for when trying to decide how to rank your website. It is a component of the overall Google Page Quality Rating process.

What are “keywords” for SEO?

A “keyword” is an individual word or phrase that a user types in when using a search engine to find information, a service or products. For example, if you’re looking for a landscaping company in your local area, you might type in “lawn mowing.” That’s an example of a keyword. When it comes to keywords for SEO, you ultimately want to identify the most important keywords your target audience is using, then make sure you show up on Google [and other search engines] for those keywords.

How long does it take for results to show after SEO efforts?

The amount of time required to rank well for one website versus another can vary significantly, but it typically takes about three to six months of SEO to start seeing good results. Some thought leaders in the industry say four to six months, but this is a general rule of thumb and each site may require different amounts of time.

How do I get my website indexed by Google?

Google indexes your website automatically. However, there are times when it doesn’t do so for various reasons, such as having a new website or rearranging your site’s architecture. In this case, you need to go to Google Search Console and then submit your sitemap. The sitemap is essentially a directory of every page on your website. Then, Google will check out those pages, index them, and know when to show your website, based on the keywords used in a Google search.

How do I improve my website’s authority?

Getting links from high-quality sites–particularly those that are relevant to your industry or market–will help improve your website’s authority. Google looks at the other websites that link back to you as the strongest signal that your website is trustworthy. Google looks at how many backlinks you have and how trustworthy these websites are. Think quality over quantity here. One link from the New York Times will help your website rankings significantly more than a link from 50 brand new blogs.

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