Elevate your SEO

Boost your organic rankings, website traffic, leads and sales by securing #1 rankings for keywords that your customers are searching for.

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Digital Marketing Melbourne

Commercially Driven SEO

At Medium Marketing, you get a senior SEO specialist that has run businesses, so let us deal with the technical elements of SEO and show you how we can grow your bottom line with more #1 Search rankings.

Why is SEO important?

SEO is crucial because it enhances the visibility of your website by ranking high in search engine results pages (SERPs). This translates to more traffic and increased opportunities to convert prospects into customers.

Types of SEO we offer

We employ a wide range of SEO tools and techniques to increase your website’s traffic and simplify that process.

Backlinks

Backlinks is a critical approach to driving domain authority, visibility and credibility for your website. Explore our approach below

Technical SEO

Ensure a strong foundation for Google to crawl your website easily and effectively. Click below to learn more.

Digital PR

Secure backlinks in the highest quality publications such as news.com.au, leading industry publications and more.

Local SEO

Local SEO is key for businesses that have multiple physical loctions (eg clinics, gyms and dentists).

SEO Strategy

SEO is not effective without a highly qualified strategy from an experienced commercially driven person in the space. Click below to learn more about our approach.

Content

We create unique, user-focused content that is driven by our keyword research and your brand’s voice.

Enterprise SEO

Ensuring we have the right analytics and strategy in place to ensure we clearly define performance and what is driving it. Click to learn more.

Why Medium?

Proven Track Record

We have secured #1 rankings for businesses across a range of sectors to help transform their business.

Commercially Driven

We don’t focus on technical jargon, just language that relates to how our SEO activities are converting into revenue and profit.

Business Owners

We have run our own businesses so understand the importance of securing return on investment quickly.

Traffic that Converts

We focus on the most important keywords that relate to purchase intent for your product or service

Our Approach

Comprehensive Audit

Audit

We start with an assessment of your site using tools like Ahrefs, Google Analytics, Screaming Frog and SE Ranking.
SEO Strategy
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SEO Strategy

This includes but not limited to keyword research and content planning.
Backlinks

Weekly Backlinks

Our team dedicates time each week to grow your domain authority.
Technical SEO

Technical SEO

We’ll look at the issues on the site audit and address these so your site is easily crawlable by Google.

FAQs

What does E-A-T mean in Search Engine Optimization?

E-A-T is an acronym that stands for “Expert,” “Authoritative” and “Trustworthy.” These are the essential characteristics Google looks for when trying to decide how to rank your website. It is a component of the overall Google Page Quality Rating process.

What are “keywords” for SEO?

A “keyword” is an individual word or phrase that a user types in when using a search engine to find information, a service or products. For example, if you’re looking for a landscaping company in your local area, you might type in “lawn mowing.” That’s an example of a keyword. When it comes to keywords for SEO, you ultimately want to identify the most important keywords your target audience is using, then make sure you show up on Google [and other search engines] for those keywords.

How long does it take for results to show after SEO efforts?

The amount of time required to rank well for one website versus another can vary significantly, but it typically takes about three to six months of SEO to start seeing good results. Some thought leaders in the industry say four to six months, but this is a general rule of thumb and each site may require different amounts of time.

How do I get my website indexed by Google?

Google indexes your website automatically. However, there are times when it doesn’t do so for various reasons, such as having a new website or rearranging your site’s architecture. In this case, you need to go to Google Search Console and then submit your sitemap. The sitemap is essentially a directory of every page on your website. Then, Google will check out those pages, index them, and know when to show your website, based on the keywords used in a Google search.

How do I improve my website’s authority?

Getting links from high-quality sites–particularly those that are relevant to your industry or market–will help improve your website’s authority. Google looks at the other websites that link back to you as the strongest signal that your website is trustworthy. Google looks at how many backlinks you have and how trustworthy these websites are. Think quality over quantity here. One link from the New York Times will help your website rankings significantly more than a link from 50 brand new blogs.

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