12 ecommerce marketing strategies that work
Today, we’ll show you 12 e-commerce marketing strategies that work! These tips and methods were collated by Medium Marketing experts and crafted through years of
Experience top-tier marketing leadership and execution, without the full-time cost. Let our senior account managers drive results for your business
Experience top-tier marketing leadership and execution, without the full-time cost. Let our senior account managers drive results for your business
Our strategic experts have led marketing teams, managed budgets of all sizes, and worked with top-tier brands. We guarantee a seasoned point of contact who simplifies the complexities of marketing, focusing on what truly matters—driving sales and increasing profit
Enjoy the benefits of an Experienced strategic marketer as your account
manager
Work directly with experienced marketers who provide executive-level strategic direction.
Bridge the gap between technical marketing knowhow and commercial outcomes that drive real business growth.
Establish solid foundations with consistent data and reporting across all channels, ensuring cohesive marketing that works together.
Streamlined processes for transferring insights and workflows to your team.
Every project gets the exact expertise it needs. No cookie-cutter approaches – just the right skills for your specific challenges.
Don’t take our word for it, see our case studies and client testimonials
We go deep to understanding your business, market and customers. We’re more than an extension of your team, we are part of your team
View our core skillsets below
We help you increase awareness and website traffic with top 3 rankings on Google and in AI.
Choose a part time Head of Marketing to deliver a strategic marketing plan and manage execution.
Nurture your leads and database with regular communication via email and other channels.
Donald Fraser - CEO, REAQUA
Amandine D’Souza - Digital Marketing Manager
Director
CEO - Adam Davy
Terry Wilson
Given our experience running businesses ourselves, we understand the importance of driving ROI. Here are some of our biggest achievements.
Client Funding Raised
Increased organic visitors
Increased Revenue
Provide your details and we’ll be in touch to ask some questions and progress to a free marketing stack audit (valued at $2,500). This includes:
Analysis and presentation will be done by one of our senior marketers
Today, we’ll show you 12 e-commerce marketing strategies that work! These tips and methods were collated by Medium Marketing experts and crafted through years of
Backlinks can skyrocket your rankings—but only if you know how to earn the right ones. Discover why they’re SEO gold and the smartest ways to get them
Marketing is too complex for one person to master. A skills-based approach with fractional expertise gives you access to the right skills, at the right time—so you only pay for the expertise you need.
Medium Marketing is a Melbourne-based marketing agency that delivers customer focused fractional marketing leadership and execution. This gives you flexible access to senior marketers and strategists who help drive measurable growth, improve marketing efficiency, and build internal capability.
A fractional marketing team gives your business access to experienced marketers—like a CMO, strategist, or SEO lead—on a part-time or project basis. It’s a cost-effective way to scale your marketing function without hiring a full-time team, giving you strategic guidance, delivery support, and operational leadership when you need it most.
We work with medium to large businesses across industries such as education, eCommerce, B2B services, energy and renewables, SaaS and sport. We’re particularly effective with businesses that need marketing maturity, systems, and strategy, not just one-off campaigns. We also support internal marketing teams and collaborate with other agencies when specialist support is required.
We understand the growing challenge of linking marketing activities to commercial outcomes, especially as measurement becomes harder due to increased privacy regulations and fragmented data. That’s why we help businesses build strong data foundations so you can confidently measure what’s working and what’s not.
We also support capability-building by implementing task management platforms like ClickUp, so processes are documented, responsibilities are clear, and marketing activity is transparent and aligned across your team.
Unlike traditional agencies, our model gives you direct access to senior marketers who bring a mix of strategic thinking, operational rigour, and commercial focus. You’ll get fewer meetings, more output, and better visibility into what’s driving results.
Yes. Many clients engage us for strategic workshops, audits, or campaign planning. This includes SEO strategies, go-to-market plans, brand messaging frameworks, and marketing performance reviews. You can execute the strategy with your internal team, bring us in to help, or use us for strategic oversight.
Absolutely. We regularly work as an extension of internal teams—providing support in areas like content, SEO, campaign planning, and reporting. We also collaborate with external agencies and technology partners to help align strategy, tools, and execution.
Both. We’re flexible depending on your needs. Some clients engage us for one-off projects like a content strategy, campaign execution, or a website rebuild. Others work with us on a monthly retainer for ongoing strategy, SEO, content production, and performance reporting. We also provide fractional roles like part-time CMOs or marketing managers embedded into your team.
We focus on commercial outcomes. That means aligning with your business goals and measuring what matters—qualified leads, customer acquisition cost, ROI, SEO rankings, website engagement, and more. Every engagement includes clear KPIs, regular reporting, and data-led recommendations for improvement.
We’re platform-agnostic but experienced across major tools used by marketing and growth teams. These include:
We also help businesses integrate AI tools to improve speed and output in marketing processes.
We’re based in Melbourne and work with businesses across Australia. Most of our work is delivered remotely, but we’re always available for in-person strategy sessions, workshops, or team onboarding where needed.
It starts with a free discovery call. We’ll learn more about your current challenges, goals, and internal structure. From there, we’ll recommend the right engagement—whether that’s a quick-win strategy sprint, a fractional role, or a broader marketing engagement.
