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Welcome to Medium Marketing’s blog. A range of posts which represents our approach and key insights to help grow your business

Objectives and Key Results

Objectives and Key Results (OKR) are important for any serious entrepreneur and business owner. OKR is not a new concept. It was invented by the giant tech company Intel and was popularised by John Doerr, who worked for the company in the 1970s. He later became a...

5 Critical Steps to Keyword Research

Keyword research is an important part of your SEO strategy. Before you can start injecting targeted keywords or key phrases into your content, you have to conduct research to see which keywords are high-volume and have low search difficulty. In this primer, we'll show...

The Importance of SEO Backlinks

Creating internal and outbound links within your website's content, and attaining backlinks to your website from outside sources are some of the most essential processes in SEO optimisation. The term "backlink" is so ubiquitous in the SEO field that they should just...

5 Steps to Writing Optimised Content for SEO

5 Steps to Writing Optimised Content for SEO

The foundation of SEO strategy is content. If you have minimal content, or none at all, it would be quite difficult to rank high in SERPs (Search Engine Results Pages). After all, the content on your site--whether it’s copywriting on a page or content on your...

Why a Clear Website Structure is a Game changer for SEO

Why a Clear Website Structure is a Game changer for SEO

There seems to be a common assumption, especially among those who are new to SEO, that search engines focus only on the content on your website. Sure, it’s an important aspect of SEO, but what’s just as important is a good website structure.  What does structure mean?...

10 Best Tools for SEO

10 Best Tools for SEO

In today’s competitive market, it is important for business, both small and large, to use all of the available SEO tools they can get their hands on. Technology and search engine algorithms are constantly changing, some of which prevent “old” SEO strategies from being...

7 Essential Steps to SEO

7 Essential Steps to SEO

Essential Steps to SEO SEO is a vital part of any business, especially those with any kind of online presence. The acronym, which stands for Search Engine Optimization, is ubiquitous. There have been thousands, if not millions, of articles and books published on the...

5 Ways to Generate More Leads

5 Ways to Generate More Leads

Digital presence is not enough. A business can not expect to be found, just because they have a website, or a Facebook page, or a Twitter profile. All of these channels can actually work against promoting your business if you don’t have a strategy and execution plan...

5 Reasons why Email Works

5 Reasons why Email Works

It can be hard to argue that receiving emails now feels overwhelming. With over 100 billion emails sent worldwide every single day, it’s no wonder we’re inundated with emails and send them straight to the Trash folder. But the truth is that we don’t hate all email –...

Save Time on Marketing Automation

Save Time on Marketing Automation

If you’re running a startup or a newly established business, you may have been overwhelmed by the countless number of tasks you need to do to grow awareness of your brand. How do marketers keep up a regular routine of posting on Facebook, Instagram, YouTube, Twitter...

The Ultimate Guide to SEO in Australia

The Ultimate Guide to SEO in Australia

Search Engine Optimisation or SEO in Australia is critical for every business wanting to have an online presence. Many think it’s about writing a few articles to achieve a ranking on search. Unfortunately it’s not as easy as that. Here’s a guide to some of the tactics...

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