Digital presence is not enough. A business can not expect to be found, just because they have a website, or a Facebook page, or a Twitter profile. All of these channels can actually work against promoting your business if you don’t have a strategy and execution plan...

It can be hard to argue that receiving emails now feels overwhelming. With over 100 billion emails sent worldwide every single day, it’s no wonder we’re inundated with emails and send them straight to the Trash folder. But the truth is that we don’t hate all email –...

If you’re running a startup or a newly established business, you may have been overwhelmed by the countless number of tasks you need to do to grow awareness of your brand. How do marketers keep up a regular routine of posting on Facebook, Instagram, YouTube, Twitter...

SEM Insights – Flower eCommerce Category Introduction Each month, Medium Marketing will be providing a paid and organic search analysis of a specific online category with our expert advice added. This month, we are focusing on the eCommerce category for flowers and...

Search Engine Optimisation or SEO in Australia is critical for every business wanting to have an online presence. Many think it’s about writing a few articles to achieve a ranking on search. Unfortunately it’s not as easy as that. Here’s a guide to some of the tactics...