The main purpose of local SEO is to make your business more visible on what’s called location-based search engine results pages (SERPs). It’s essentially a variation of “regular SEO” but local SEO is important to increase your online presence in a specific locale,...

There seems to be a common assumption, especially among those who are new to SEO, that search engines focus only on the content on your website. Sure, it’s an important aspect of SEO, but what’s just as important is a good website structure.  What does structure mean?...

In today’s competitive market, it is important for business, both small and large, to use all of the available SEO tools they can get their hands on. Technology and search engine algorithms are constantly changing, some of which prevent “old” SEO strategies from being...

Essential Steps to SEO SEO is a vital part of any business, especially those with any kind of online presence. The acronym, which stands for Search Engine Optimization, is ubiquitous. There have been thousands, if not millions, of articles and books published on the...

Marketing Strategy for Small and Medium Size Businesses Small and medium-sized businesses don’t have the enormous marketing budget of their bigger competitors and corporations. That’s why small and midsize companies have to be more innovative with their marketing...

Digital presence is not enough. A business can not expect to be found, just because they have a website, or a Facebook page, or a Twitter profile. All of these channels can actually work against promoting your business if you don’t have a strategy and execution plan...

It can be hard to argue that receiving emails now feels overwhelming. With over 100 billion emails sent worldwide every single day, it’s no wonder we’re inundated with emails and send them straight to the Trash folder. But the truth is that we don’t hate all email –...

If you’re running a startup or a newly established business, you may have been overwhelmed by the countless number of tasks you need to do to grow awareness of your brand. How do marketers keep up a regular routine of posting on Facebook, Instagram, YouTube, Twitter...

SEM Insights – Flower eCommerce Category Introduction Each month, Medium Marketing will be providing a paid and organic search analysis of a specific online category with our expert advice added. This month, we are focusing on the eCommerce category for flowers and...

Search Engine Optimisation or SEO in Australia is critical for every business wanting to have an online presence. Many think it’s about writing a few articles to achieve a ranking on search. Unfortunately it’s not as easy as that. Here’s a guide to some of the tactics...