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Dinesh Arasaratnam

Fractional Leader
Digital PR
Blog

The New (But Old) Field of Digital PR

Digital PR is traditional media relations rebuilt for SEO. Here’s what it actually involves and why it’s become essential for earning genuine backlinks.

Local SEO
SEO

The Ins and Outs of Local SEO

Local SEO in 2026 is dominated by Google Business Profile and reviews. Here’s what actually drives local rankings and how Medium Marketing approaches it.

Our Approach to SEO Strategy
Blog

Our Approach to SEO Strategy

SEO strategy shouldn’t start with keywords. Here’s how Medium Marketing builds commercially-driven SEO strategy that’s tied to revenue, not just rankings.

The Backlinks Game Has Changed
Blog

The Backlinks Game Has Changed

We’ve written before about the fundamentals of backlinks — what they are, the different types, and why Domain Authority matters.

10 Best Tools for SEO
SEO

10 Best Tools for SEO

In today’s competitive market, it is important for business, both small and large, to use all of the available SEO

Essential Steps to SEO
SEO

7 Essential Steps to SEO

Essential Steps to SEO SEO is a vital part of any business, especially those with any kind of online presence.