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The competitive market demands constant innovation, strategic planning, and an ever-evolving approach to capturing the attention of potential customers. This is where the concept of
Access world-class marketing leadership and specialised execution without the overhead. Build capabilities that are based on your business demands
A Fractional Chief Marketing Officer (CMO) is a senior marketing leader engaged on a part-time or contract basis, offering the strategic expertise of a full-time CMO without the long-term commitment or cost. They help businesses align marketing with commercial goals, lead teams or agencies, shape brand and go-to-market strategy, and ensure marketing investments deliver measurable outcomes—making them ideal for growing companies that need leadership before committing to a permanent hire.
Modern marketing demands strategic leadership that can navigate channel complexity and evolving customer expectations—but most Australian businesses can’t justify a $200k+ full-time CMO investment.
A Fractional CMO provides senior-level strategic thinking without the overhead, integrating deeply into your business to own marketing strategy, team alignment, and commercial outcomes.
Unlike consultants, they bring battle-tested experience from multiple industries, establishing the strategic foundation that makes all marketing efforts more effective. For businesses ready to scale but not ready for full-time C-suite investment, a fractional CMO delivers the strategic clarity needed to unlock sustainable growth.
Senior strategic expertise that connects commercial objectives to customer needs, brand positioning, and channel strategy.
Specialised experts delivering precise capabilities matched to your business needs, enhanced by AI efficiency.
Set up realistic objectives and determine the key results that will reach those objectives. Through methodologies like Agile and other project management best practices, we’ll make sure that your objectives are accomplished on time, if not earlier.
Creating a well-rounded strategy will get you to where you want to go.
We’ll develop, implement, and test various tactics especially for your project.
Measurement and KPIs will allow you to see your progress towards your goals.
Here are 5 questions to ask yourself to determine whether you need a Fractional CMO
Do we have a clear, documented marketing strategy that connects your commercial objectives to specific channels and customer segments
If you are lacking a documented strategy, that’s certainly one reason to engage with a Fractional CMO to get this critical foundational element in place.
In a B2B business for example, marketing should support sales by driving top of funnel awareness and credibility while also driving leads.
If marketing and sales operate in silos, or if marketing can’t demonstrate its contribution to pipeline and revenue, you need senior leadership to create alignment.
If you’re adding channels and tactics without a cohesive framework, or if marketing feels chaotic rather than systematic, you need strategic oversight to build scalable foundations.
Do you have the budget for a $200k+ full-time CMO, or would we benefit from senior expertise without the long-term commitment?
In the fragmented world of marketing, having a well constructed measurement plan is critical. A Fractional CMO can help to get one in place if this does not already exist.
Annual savings vs an FTE
Growth in fractional CMO roles
Skills based engagement
Marketing success today requires specialised expertise across an ever-expanding range of disciplines. Yet hiring full-time specialists for each domain is neither practical nor cost-effective for most businesses.
Fractional execution provides precisely the expertise you need, when you need it, without long-term commitments or skill mismatches. These aren’t generalists trying to cover everything—they’re domain experts who excel in specific areas, enhanced by AI tools that amplify their productivity.
Whether you need a technical SEO specialist for three months or a marketing automation expert for a product launch, fractional execution lets you build a best-in-class marketing team that scales with your business needs and budget reality.
We don’t just talk about the future of marketing—we’ve built our entire practice around it. Our approach deconstructs your marketing requirements into specific business outcomes, then assembles precisely the right expertise to deliver them. This isn’t traditional agency thinking; it’s the organisational model that Deloitte research shows makes businesses 107% more likely to place talent effectively
Unlike agencies that only execute or consultants who only advise, we provide both strategic leadership and specialised execution under one roof. Our fractional CMOs establish the strategic foundation, then activate our network of domain experts—from technical SEO specialists to marketing automation experts—ensuring seamless alignment between strategy and delivery.
We leverage AI tools to amplify our specialists’ productivity, allowing content creators to focus on strategic messaging rather than research, and campaign managers to concentrate on optimisation rather than manual setup. This means you get more value from every engagement hour, with faster turnaround times and higher-quality outputs.
Our fractional model grows with your business needs and budget reality. Start with strategic leadership, scale up execution capabilities as required, and adjust team size monthly based on priorities. No long-term contracts, no hiring risks, no overhead—just access to senior marketing expertise precisely when and how you need it
Agencies typically offer predefined services with junior-to-mid level staff executing campaigns. Our fractional model provides senior-level expertise that integrates directly into your business, taking ownership of strategy and outcomes. You get C-suite thinking and specialised execution without agency markups or account management layers.
We typically work with clients for a minimum of 3 months to ensure meaningful impact. However, engagement duration varies based on your specific needs—from short-term strategic projects to ongoing partnerships that scale with your business growth.
All our engagements include comprehensive documentation, process mapping, and knowledge transfer protocols. Whether transitioning to internal team members or ongoing fractional support, we ensure business continuity and sustainable capability building.
Absolutely. Our fractional experts integrate seamlessly with internal teams, providing leadership, mentoring, and specialized skills that complement existing capabilities. We’re here to enhance your team’s effectiveness, not replace them.
Medium Marketing provides independent, in-depth analysis that helps you answer 2 key areas:
Are you ready to take your business to new heights? At Medium Marketing, we specialise in creating custom designs that perfectly align with your brand. Whether you’re looking to grow, improve, or scale your business, our expert team is here to help you launch with the best possible chance of success. We prioritize quality in everything we do.
Share a few details about your exciting project, and we’ll reach out to you promptly. Let’s unlock the potential of your business together.
The competitive market demands constant innovation, strategic planning, and an ever-evolving approach to capturing the attention of potential customers. This is where the concept of
Backlinks can skyrocket your rankings—but only if you know how to earn the right ones. Discover why they’re SEO gold and the smartest ways to get them
The foundation of SEO strategy is content. If you have minimal content, or none at all, it would be quite difficult to rank high in
