Grow sales for your online store with SEO and Paid Media to grow awareness with new target audiences. Engage using marketing automation to drive long-term success.
Marketing automation refers to software and online tools designed to more effectively market on multiple channels online and automate repetitive tasks. An example would be an email marketing campaign that can trigger a “journey” such as being directed to a funnel page.
Marketing Automation makes the process of turning marketing leads into sales leads, and eventually conversion. Marketing automation can lead to a 14.5% increase in sales productivity and a 12.2% reduction in marketing overhead.
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We employ a wide range of Marketing Automation tools and techniques to increase your website’s traffic and
simplify that process.
An email journey is the use of automation to send out emails when your customer sets off specific triggers. We’ll set up a journey that targets subscribers exactly where they are and when they need the content you send.
Although marketing techniques are sophisticated nowadays, it can generate some leads that have little or nothing to do with sales. We’ll employ lead validation to verify and score the quality of the leads you generate.
We’ll set up a queued set of engaging emails that are sent to a prospect or lead from a marketing automation platform. This will be guided by a scheduled period of time after your prospects trigger the start of the sequence through specific actions.
At Medium Marketing, we use Active Campaign and Leadshook as our main automation tools.
At Medium Marketing, we use Active Campaign and Leadshook as our main automation tools.
We provide meaning to the numbers in the context of your strategy and business objectives.
We have started and grown businesses ourselves.
We’ve delivered strategies for businesses across the globe that has helped clients to raise over $50 million in capital.
We have managed marketing teams and multi-million dollar marketing budgets firsthand.
We start with an assessment of your site and map out your current user journeys using Figma.
We work out the measurement strategy to understand how people are progressing through the funnel.
We execute, measure, learn then optimise to improve conversion rates.
Each marketing automation tool is unique, but generally features include drip email campaigns, autoresponders, multi-channel marketing messages, sales enablement, social media marketing, lead tracking, lead management and scoring, CRM integration and content marketing are vital.
Marketing automation tools are not the same as CRM, but they complement each other. Marketing Automation was designed for marketers and business owners who want to automate their lead generation processes; while customer relationship management software is primarily meant as a sales tool in order to track contacts/leads across multiple channels such as Skype messages or social media posts, for example.
Yes! Especially if you observe a constant lead flow, as well as have a strategy for lead generation and business development. Additionally, if you have resources to realise your goals and deliver content on a regular basis, your business is ready for marketing automation.
Yes, of course! Marketing Automation will free you from the burden of repetitive manual tasks to give you time for creative and conceptual work. Automating your marketing campaigns will also lay the foundation for your company’s future development.
Yes, you do! Google Analytics offers a macro perspective, useful for measuring campaign efficiency or website optimisation. On the other hand, Marketing automation analytics provides micro insights, such as the behaviour of particular customers, and can be automatically applied to marketing actions.
Medium Marketing provides independent, in-depth analysis that helps you answer 2 key areas:
Are you ready to take your business to new heights? At Medium Marketing, we specialise in creating custom designs that perfectly align with your brand. Whether you’re looking to grow, improve, or scale your business, our expert team is here to help you launch with the best possible chance of success. We prioritize quality in everything we do.
Share a few details about your exciting project, and we’ll reach out to you promptly. Let’s unlock the potential of your business together.
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