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LORENTZ Solar Pumps

Strategic Marketing

LORENTZ Solar Pumps is the world leader in manufacturing and supply of solar water pumping solutions for agricultural businesses across the world.

Key Results

Sales Growth

We helped them to drive record monthly sales via their retail and eCommerce channels.

Conversion Rates

Doubled the conversion rate of site traffic into qualified leads.

Rankings

Improved rankings for high intent keywords to the top of page 1 for the first time.

Challenge

Business had previously grown sales organically without any significant investment in marketing.

The Customer’s biggest challenges was low brand awareness compared to some of the other more established local competitors and lack of leads coming via their website.

Our Approach

  • New website design that was optimised conversions of traffic into leads.
  • SEO framework which combined backlinks, technical SEO and content to drive rankings and organic website traffic.
  • Implemented marketing automation to respond to leads in real-time.
  • Delivered an email marketing program that kept the business top of mind with their existing database.
  • Launched an eCommerce platform to drive direct to consumer sales which was the first for the business.

Results

  • Grew organic traffic by 350% in less than 12 months (see below).
  • Grew organic website leads by 10x.
  • Established a strategic marketing direction for the business.
  • Helped launch the very first eCommerce platform for the business.

Client Testimonial

“Medium Marketing delivered the strategic marketing foundations that helped to grow our brand awareness, leads and sales. During our time with Medium Marketing, we improved our marketing discipline, achieved record website traffic and grew our sales.”

Donald Fraser

CEO, REAQUA (exclusive distributors of LORENTZ for Australia and NZ)

“Medium Marketing has been outstanding with their strategic marketing approach to help us drive organic website traffic from less than one thousand visitors a month to over 80,000. They have been a critical part of our rapid business growth.”

Memories Group Limited

Head of Marketing

“Medium Marketing has been outstanding with their strategic marketing approach to help us drive organic website traffic from less than one thousand visitors a month to over 80,000. They have been a critical part of our rapid business growth.”

Memories Group Limited

Head of Marketing

“Medium Marketing has been outstanding with their strategic marketing approach to help us drive organic website traffic from less than one thousand visitors a month to over 80,000. They have been a critical part of our rapid business growth.”

Memories Group Limited

Head of Marketing

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Strategic marketing

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