The Print Company

Medium Case Study

The Print Company is based in Melbourne and has over 16 years of experience in the print industry. The Print Company staff and printers are experts in their fields whose mission is to make printing stress-free. The Print Company reached out to Medium Marketing to elevate their brand awareness and to increase traffic to their website, particularly their product and service offerings.

Key Achievements

High Competitive Keywords

Rankings for keywords such as “Business Cards Melbourne” which is a limited budget.

Outranking competitors

Outranking competitors such as Officeworks, Snap and Vistaprint off of a small budget

Boosted sales

Driving sales via Google Ads

Customer Challenge

In a fiercely competitive market, Winplex had the objective of growing their leads and sales. Some of the key challenges they faced includes:

No brand awareness as they were a new business

Lack of awareness meant little sales

Competitive industry with low margins

Results

Outranking enterprise level competitors such as Officeworks, Snap and Vistaprint for keywords such as “Business cards Melbourne” and “presentation folders Melbourne” which are highly competitive terms.
Grew their business to the point where they needed to hire more staff to support the growth.
554% growth in traffic from organic search over 15 months.
Implementation support for a new CRM to streamline and automate workflows.
Profitably driving direct sales via Google Ads.

Client Testimonial

“Medium Marketing has been a great asset to growing our business. They are great to deal with, understanding our needs and very competent in helping us achieve what we set out to do and more. We started to work together to grow our online presence and rankings. Recently he has helped us implement a great job management workflow system with integrated quoting, invoicing, CRM, analytics and more which we are already seeing great benefits from. Highly recommended.”

Adam Davy

CEO, The Print Company

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