Memories

Medium Case Study

Memories is the world’s fastest growing digital legacy website and app. Their clients include Australia’s largest media publications, funeral providers and over 1 million online memorial users across the globe.

Key Achievements

International SEO

We grew organic traffic from 1,700 to over 90k web visitors a month.

App Store Optimisation (ASO)

We helped them rank #1 for key terms in the the App Store and Google Play.

Performance Marketing

Reduce cost per registration by over 300% across key marketing channels.

Customer Challenge

In creating a new category, Memories had to drive both brand AND category awareness with consumers across the world, initially with minimal budget.

With some good results, Memories raised almost $50 million in capital to accelerate growth.

Medium Marketing was tasked to drive awareness through SEO, ASO and performance marketing.

We also implemented a tech stack to drive engagement and accurate measurement.

Medium Marketing Solution

We generated SEO focused content, drove website authority and established website foundations for international SEO focusing on 3x domains.
Focused on App Store Optimisation with specific strategies for App Store and Google Play.
Implemented Iterable and Tealium to drive engagement and superior personalisation.
Worked with the dev team to implement and execute events that would act as triggers to drive engagement
Worked with Speed Agency and Hard Hat to drive performance through Google Ads, Meta, Pinterest, Reddit and other key channels.

Results

Memories had grown from 3,000 users to more than 377,000 across 195 countries.
Memories secured over $50 million in funding for its platform as a result of it’s growth.
Drove organic traffic from 5.5k users / month in Nov 2020 to almost 90k users in January 2023.
Reduced CPA from over $100 during launch to $15.
Implemented measurement framework for attribution which included:
- Attribution measurement for app using AppsFlyer
- Tealium Events Measurement
- Creating a data schema for data collection and reporting
- Building data visualisation to report on results

Client Testimonial

“Medium Marketing has been outstanding with their strategic approach to SEO to help us drive almost 100x growth in website traffic over 2-3 years. We highly recommend them and would not go with anyone else.”

Lachlan Davidson

Head of Marketing, Memories

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